Thursday, November 21, 2013

Your Holiday Audience: Painting A Picture

Painting Pictures

Last week we looked at how some of our SPS team members target their audience with specific merchandise. This week let's consider your target market in a particular setting like - Christmas.  Etsy poetically describes framing your shop for specific eyes in How to Merchandise Your Shop for the Holidays.

Once you know who’ll be at the party, you can better prepare and dress to impress. Should you keep photos formal to cater to more conservative shoppers? Or let loose and liven things up for your target market with more exotic props and scenery?

Dress to Impress

This beautiful Wreath from  not only dons the red and green Christmas colors but she present the item in its intended function - on your holiday door. While Annabelle may only have a black door to choose from I believe this choice is fabulous as the door brings out the colors of the wreath and frames the picture as classy. Great work AnnabelleEveDesigns!

 AnnabelleEveDesigns: Who is actually Cecilia Dyer from Huntsville, North Carolina.


Structured, Simple, Elegant: What more can I say about Lollipop Bead Shoppe? defines formal as: marked by form or ceremony. Lollipop Bead Shoppe demonstrates the flattery of simple and organizes yet still providing a variety of color. Adding her shop logo on the other hand pulls the picture from very formal to slightly exotic as she breaks with custom something to consider if you do or do not want a formal look for your shop. Either way, this shop portrays elegance :<)

LollipopBeadShoppe  or Jenny and Chris from Portland Oregon 

Exotic: Props and Scenery 
 Snowmen in red - enjoying the warm firey glow, in their little red chairs no less!


Whimsical Dots and bright vibrant color. 

Amanda's Parties To Go

Ornaments in the tree: see of the green is subtle and let's the ornament take center stage.

Pretty Strokes

Stunning Formal Wreath on a Shabby Chic door. The wreath is classic and formal but the paint chipped changes the look to the ever so popular French Country. Beautiful!

Wreath Unique

So many great examples and soooo many items to choose from. Find more in our SPST Shop :-)

'Are your ready ?'

Funny cat portrait art on canvas Kitten illustration Kitty painting Original tiny lovely cat artwork by ARTBYASTA Nursery decor animal art - AstaArtwork
Funny cat portrait art ...
Bell paper bead charm or pendant, ruby red. - PatchesAndBeads
Bell paper bead charm o...
Stylish Handprinted Christmas Stocking - Modern Graphic Pattern on Cotton Canvas, Cottage Chic Holiday Decor  Holiday Stocking - MacAndLexie
Stylish Handprinted Chr...
PROMOTIONAL PRICE  Christmas Clover Tree, Art Print Signed Ebru Acar Taralp 5.8''x8.2'' - StudioJolly
christmas gift, present,baby boy /toddler bow tie,white, dots, nursery, little boy bow tie, free shipping, ready to ship - LittleFrogShop
christmas gift, present...
Hand painted gingerbread man Christmas ornament with green stripes and red bow - BetweenThePines
Hand painted gingerbrea...
SALE- Bohemian Christmas Earrings, Sterling Silver Vintage Red and Green Drop Dangle Earrings, Lucite Bead Mod Christmas Jewelry - AnnaMJewelry
SALE- Bohemian Christma...
Christmas card xmas card modern greeting card christmas trees merry christmas green red - AvenirCards
Christmas card xmas car...
Winter Green. Nature Photography Print. Forest Wall Art.  Holiday Home Decor. - ForsFolium
Winter Green. Nature Ph...
VINTAGE BUBBLE LIGHTS - Plastic Red Green Yellow - Christmas - Working - IWANTVINTAGE
Christmas Wreath, Yarn Wreath, red, white and green Felt Flowers, Floral Wreath, Winter Wreath, holiday Wreath 12 inches - AnitaRexDesigns
Christmas Wreath, Yarn ...
Clothespin Doll Christmas Girl Red and Green castteam - cottoncandydolls
Clothespin Doll Christm...
Set of 8 - Whimsical fabric Christmas balls - Home decor, table centerpiece, mantle - red, white, green, pink - Walkervilletextiles
Set of 8 - Whimsical fa...
Christmas tree Red Green ornaments Digital download image for iron on fabric transfer burlap decoupage pillows cards papercraft No. 1784 - graphicals
Christmas tree Red Gree...
Christmas cake, candy and present clip art set - red green patterned holiday printable digital clipart - instant download - digitalfield
Christmas cake, candy a...
Beaded Gemstone Necklace with Agate and Lapiz mint pink - LAleTA
Beaded Gemstone Necklac...

One last thought I think we should consider from Etsy considering we are an international team:

If you sell to an international market, try researching holidays, celebrations and trends across the globe that might be relevant to your photo styling. While it may require a bit more homework initially, it opens your shop up to a much wider audience in the long run. Going global is the merchandising equivalent to “It’s 5 o’clock somewhere” — there’s always a reason to celebrate!


Hi, my name is Angela. I have a passion for fabric and clothing design. Its like making your own puzzles with vibrant colors and patterns :<)



  1. Wow! Beautiful finds and holiday gift ideas! Great post :)

  2. Informative post, nicely presented. Great Job!

  3. Lots of spirit here! Great recommendations! Good ideas! Thanks!

  4. Great ideas and tips! Thank you so much!

  5. Wonderful finds here! Perfect Christmas gifts!