Laura and I discussed that we are both relative newcomers to the social networking scene and are constantly trying to learn more about effectively using different social platforms.
I shared with her, and would like to share with you, one of my most helpful discoveries, #hashtags.
What is a #hashtag?
In simple terms, a #hashtag is used to mark a keyword in your post/tweet.
Almost every social platform (Facebook, Google+, Twitter, Pinterest, Instagram Tumblr, Wanelo...) allows you to use #hashtags in your posts.
How do you use a #hashtag?
When you are writing your post/tweet simply put the # symbol before keywords. They can be in the middle of your post, or at the end. Just make sure there are #NoSpacesInYourHashtag.
So, if I were sharing a link to one of the roll-up crochet hook cases listed in my Etsy shop on Twitter, my tweet might look something like this:
Organize your #crochet hooks with a compact roll-up case http://t.co/JgtjaWOV5q #giftsforgrandma pic.twitter.com/jRWAQibYHW
— thechillydog (@thechillydog) July 23, 2014
(I like to include a picture of my item in my posts/tweets, too.)
You always want to use #hashtags that are relevant to the photo, link or message that you are posting.
Why should I use #hashtags?
Using #hashtags helps you reach a larger audience.
People often search social networks for a certain topic they are interested in whether it's #EntertainmentNews or #HandmadeEtsyItems.
During the cross-team adopt-a-shop, I promoted Lucky Lizzie's from the Etsy Christmas in July Team and used #EtsyCIJ in my Facebook post about her item.
The Etsy CIJ Team discovered my post through their search for #EtsyCIJ and left me a nice comment.
It's not unusual for people who discover your post/tweet through a #hashtag search to comment, favorite or repost/retweet what you have written or even start following you.
How many #hashtags should I use?
While there's no limit to how many #hashtags you can use in a post, most serious social networkers recommend using no more than 2-3 per tweet/post, but it's up to you.
How do I find #hashtags that might be relevant to my product?
It takes a little practice. One thing that's helpful is to brainstorm possible #hashtags and then do a search to see how many other posts/tweets have the same #hashtag and if they appeal to the audience that you are trying to reach.
Don't be afraid to try a variety of different #hashtags and don't get stuck in a rut and use the same #hashtag for every item you share. The goal is to reach new customers, so it's okay to experiment with different #hashtags.
I heart Chicken Jungle!
Thanks for inspiring me to write this post.
I <3 Chicken Jungle! http://t.co/ErtezakIgt #SPSTeam #EtsyCIJ #Chickens #OOAK pic.twitter.com/pKGKZzXUjM
— thechillydog (@thechillydog) July 18, 2014
PRESENTED TO YOU BY OUR LEADER :
My name is Ellen and I LOVE to design and create things. I find it deeply satisfying to start with nothing more than an idea and finish with a tangible, beautiful, functional piece of work. I enjoy learning new techniques that I can incorporate into my creations. I practice a variety of different art forms, but find I always have at least one knit, crochet or sewing project in progress.