It's not a secret. Your Facebook news feed features posts from pages you interact with regularly.
This can have a HUGE impact on cottage businesses, like Etsy sellers, who use a Facebook page to market their shop. Even if you have a million Facebook followers, if your followers do not frequently like, share or comment on your posts, you will eventually disappear from their feed.
So how do you keep your followers engaged?
If you are only posting once or twice a month, your stories will get lost in people's news feeds. You simply won't be seen. People will think your page has become inactive and eventually un-follow you.
There's no magic number for how often a business should share on Facebook. I like to post once or twice a day because not every post is seen by every follower. If that seems like a lot, you can start off by posting 3-4 times a week.
Welcome New Followers
Everyone likes to feel special. Post a welcome to your newest followers every week or two. You can make it extra special by including a pretty picture. Think of it like sending a little greeting card to say hi.
If another page has liked your page it's nice to include an @mention in your welcome. (An @mention is just the "@"symbol followed by the page's user name. It creates a direct link to the other business page and sends them a notification that they have been mentioned.)
Indie businesses have an distinct advantage on social media because in addition to selling products, we each have a very personal story to tell. Don't be afraid to tell your followers about your triumphs, struggles or even just things that make you happy.
Everyone wants to share their opinion from time to time. Asking your followers specific questions not only engages them, it also makes them feel like they are an important part of your business.
Spread Some Love
Small businesses aren't always competitors. If you regularly promote other indie shops, people will remember and possibly even promote your shop.
Don't forget to put the "social" in social media. "Like" other relevant business pages, including the SPS Team, as your page. Also, interact with other pages by liking, commenting and sharing posts you enjoy.
You can find a list of other SPS Team members in the Facebook Directory on our Etsy team forum.
PRESENTED TO YOU BY OUR LEADER :
My name is Ellen and I LOVE to design and create things. I find it deeply satisfying to start with nothing more than an idea and finish with a tangible, beautiful, functional piece of work. I enjoy learning new techniques that I can incorporate into my creations. I practice a variety of different art forms, but find I always have at least one knit, crochet or sewing project in progress.