Thursday, August 7, 2014

Meet our Members! -- Valerie from The Valet Girl

The SPS Team is an international team of artists, artisans and creators working together to promote their finest work!

Every week we are happy and proud to introduce a member of our outstanding team! They come from different backgrounds, countries, cultures and artistic horizons, but they all have one thing in common : they are driven, creative, dynamic, and dedicated to their Etsy business and to their team, SPST!


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Today we are thrilled to introduce Valerie, a creative jewelry maker from North Carolina, USA.! She opened her Etsy shop, called "The Valet Girl", in January 2014.


In Valerie's shop you will find a wonderful selection of handcrafted jewelry : bracelets, necklaces, earrings and rings, made with luxuriant pearls, glass beads and crystals. 

Let's meet Valerie and learn about her life, her "Crow's Nest" and the challenges that she faces while combining her Etsy business and her busy family life! 


 The Valet Girl


Why do you sell on Etsy? 

After a comparison against sites like Bonanza, OpenSky, and Artfire, I began selling on Etsy as it seemed to be more user friendly and widely known, and seemed like the home of the jewelry artisan. This made the difference to me, especially considering my goal is merely sharing my passion with others that might have a similar interest, versus capitalizing on my craft; a craft that I find to be relaxing. Granted, I get really immersed in my work, scrutinizing every detail to make sure that the end result is something that I would gladly purchase from a retailer, online or otherwise, but my ultimate goal is rendering a creation that I myself would sport proudly in public.




What inspires you for your designs?

I find inspiration in the natural beauty around me, such as how a vine of grapes may be arranged, or how buds grow together on a flower; having an affinity for pearls and beads, I feel I can easily easily recreate this with these materials. 

The color palettes found in nature also move me to bring colors together that may not commonly been seen in any one piece, but a keen eye might notice together in a field or meadow. 


How did your Etsy adventure begin? 

My Etsy adventure had meager beginnings, as I imagine many Etsians before me have experienced; I spent a weekend looking at shops that I'd admired, selling comparable items, and Googled such things as "successful Etsy Shop Announcements", taking the top articles and any shops referenced in those, comparing them against the shops I admired, and looked for commonalities that I might be able to reinterpret into my own Announcement, Policies, and Shipping Rates, etc. I was fortunate in that, in spite of a pretty sleepless 72 hours and a leap of faith, within 4 days, I had my first sale! 

Despite embarking upon my first milestone so quickly, I continued striving to make my shop as professional as possible, no matter how inexperienced I truly am! I ordered custom plastic earring cards and necklace and bracelet holders, stickers with my logo for black gift bags, and transformed my spare bedroom into a studio! 

The most difficult part of the entire process continues to be shooting my items to list online. Even today, I am still learning and incorporating new techniques in photographing my listings.




Describe your workshop and your creation habits : where do you work? when is your favorite time to make jewelry? Are you messy or tidy? organized or organic?

My studio was once my son's bedroom; my husband purchased a loft bed (the "Crow's Nest"; I love my naps!) that has a desk underneath where I set up my tools and supplies, as well as my Kindle and an auxiliary speaker I plug into it so I can listen to Pandora while I work. 

With one child away at college, calling for life advice at every whim, an 11 year old aspiring nail art technician (she's GOOD), an 8 year old future TV star (I have no idea where he gets his material), and one on the way, it is hard to find that time. (Did I mention, I love my naps?) But when I do, I try to create as much as possible, yet without forcing anything; I try not to make anything that seems contrived. 

Continuing with the virtual tour, right beside me on the floor on the left, is a small storage unit with my digital scale, flattened boxes, and bubble wrap; let's call it "Shipping and Receiving"! Together, it's hardly neat, but luckily my eldest daughter brought home a partition she acquired by "thrifting", behind which I've set up a lightbox and lamps, atop a short storage unit that houses a few props I've gathered thus far. All in the only remaining unoccupied corner in my studio, this is my Staging and Photography Dept. Surely, it sounds like a migraine to some, but it does come together quite nicely, in my humbled opinion!


Are you a buyer on Etsy as well? What do you usually look to buy?

I have purchased beads on Etsy, perused for unique findings, and searched for other things relative to my business, but at the moment, with a little one on the way, I've been browsing quite often for all things concerning our upcoming addition! 


What is your biggest difficulty/challenge as an Etsy shop owner?

The biggest hurdle is finding the time to create. In a chat with another shop owner, I spoke about the litany of articles I found around setting up a shop, taking photos, leveraging social media, etc. but never found anything about balancing this aspect of entrepreneurialism and family, and I've figured out why: it is impossible to write a formula for success in this regard. One can only try their best!


Which is your favorite social media to use and recommend to other sellers for cross-promoting and why?

I favor Facebook to cross-promote, because I find it more malleable. Here, I'm able to post new listings, articles that I might find helpful, like/share posts by other Etsians that I like or believe my fans may like to purchase or browse. I can track which items seem to be received better than others, I can comment directly to someone commenting on an item I've posted, share other Etsian's Fan Pages, and so much more. I just find it to be a vehicle that allows me to do more to bring exposure to other shop owners, as well as own.


Thank you so much Valerie for your insight and generosity !!

Visit Valerie's shop today : www.etsy.com/shop/thevaletgirl

You can also connect with Valerie on different social media platforms : 
Facebook : https://www.facebook.com/TheValetGirl
Twitter : https://twitter.com/thevaletgirl

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If you are a member of the SPS Team and wish to be featured on our Team Blog in the series of articles 'Meet our Team Members' do not hesitate to contact our Leader, Natalie!




Read some other amazing stories from our Team Members :

- Ellen from The Chilly Dog




PRESENTED TO YOU BY OUR LEADER: 


 
My name is Natalie. I am a French-Canadian gal, but I live in South Korea. My passion is called "Hanji" : sumptuous Korean paper made of mulberry pulp. Hanji has been used for a thousand years in Korea to create decorative or ceremonial objects. For me, it is essential to offer useful and practical objects, that can enjoyed on a daily basis. Tissue cases, pen holders, jewelry, fridge magnets, hair accessories: let the beauty and unique character of Hanji paper make our everyday life objects irresistible!


 

www.etsy.com/shop/HanjiNaty

Follow Natalie's Blog For The Latest Updates To Her Shop:


www.hanjinaty.com


Wednesday, August 6, 2014

Vacation - Selection of Weekend Treasury Game

Dear Readers,

I chose a happy color (yellow) and a happy topic (vacation) for this blogpost. May your August be happy and your holiday the best. Feel the fun and bright atmosphere here:







I wish you all a great summer!


PRESENTED TO YOU BY OUR CAPTAIN:


Hi, my name is Ildi. I really enjoy the process of making pottery: I sit down at a table with clay and try to make something that I have an imagination of. I want something and the clay wants something but in the end I can work until I am most satisfied with the outcome. 




Pin It

Monday, August 4, 2014

My Summer Art Show Adventures (Part 3)

One of the most important aspects about showing your art at an art show is how you interact with your potential customers.

⤃  Greet your customers in a friendly way that lets them know you are the artist, they are there for the whole experience and that means meeting the artist as well.


  Dress for success, your customers measure your success by how you present yourself.


  Customers are interested in the story behind your art, the more unique the better.





   Try to read other’s personalitiessome people want to engage and be “chatted” up, others prefer to approach you with questions after the initial greeting. Never prejudge who will buy and who will be a “looker”, it will surprise you every time!








  Talk to the husband or significant other while she shops! Keeping him engaged gives her more time to look. Ask questions like,  “are you on vacation?”, make a comment, Oh, I see you were in the Bahamas” I take cues from the shopper’s clothes, jewelry, dog, etc. so that I can make a comment to them about something of interest to them that will engage them. Let them know you are happy to be there with them.


   Never complain about the heat, weather, bad sales, etc. They are there for fun!


   Don’t sit in the back of your booth unless you really need to take a break, be ready to engage and answer questions or show another item that you might have in a box in the back. Many times I have sold a piece that was still packed away because I was willing to dig through the inventory to find that special one for someone.



  If you do need to sit, look attentive. This year I bought a new high director’s chair so I can pop up quickly and it also puts me at eye level with my customers even when I do sit.


  Give everyone a business card! This is a golden opportunity to drive them to your Etsy shop or website or even for custom orders later.


⤃ Enjoy yourself! You might make a lot of money or a little, the people watching is always great and you will meet some wonderful people!


Thanks for reading, please don't be afraid to share comments or ask questions!

Tara

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To read the second part of Tara's Summer Adventure : 


For more interesting stories and tips on Craft & Art shows, take a look at these articles :

Getting Ready for Craft Shows (Tips and To-Do List) : 
http://strategicpromotionforsuccess.blogspot.kr/2013/11/craft-show-preparation-getting-ready.html

Vertical Displays for your Craft Shows :
http://strategicpromotionforsuccess.blogspot.kr/2013/11/craft-show-preparation-go-vertical.html

Using the 5 Senses to Tantalize your Arts :
http://strategicpromotionforsuccess.blogspot.kr/2013/12/using-5-senses-to-tantalize-your-arts.html




PRESENTED TO YOU BY OUR LEADER :

Hi, my name is Tara and I am a recently retired Speech/Language Pathologist with 2 grown children and one grandson (and another on the way!) I share my home with my husband and 2 big dogs.

I have been passionate about creating in some form or another all of my life. Our family has always enjoyed our time at Lake Michigan and love to collect Petoskey stones and other fossils and stones. When I discovered jewelry making I finally found my niche for creating beautiful pieces that I can share with others. Each piece I create starts with the stones themselves and then it just seems to flow from there. I have collected gemstones and beads from everywhere I travel and always can’t wait to get started with the new treasures. 

I hope from my shop you can find a piece that speaks to you and brings much joy. 

  
  



Saturday, August 2, 2014

Items Of the Hour 7/20 - 7/26


Items Of The Hour is a weekly thread on the Strategic Promotion For Success Team. Each day 4 items are chosen to be promoted by the other team members.  The purpose of the thread is to bring in new views and hopefully some sales.



Shops can promote the 4 items any way they choose.  Team members can promote by adding the 4 items to their favorites, making a treasury, sharing on Facebook, Twitter, Pinterest, other social media, and any other way they can think of.  Team members who have promoted the other shops have an increased chance of their shop being chosen for the next round.




 Please Join Me Here Items Of The Hour


PRESENTED TO YOU BY OUR LEADER :

Hi I'm Amy. In my shop I offer a variety of crocheted items and occasionally I list vintage crochet & knitting pattern books. I enjoy working on custom orders. My customers often come up with the best creative ideas; and sometimes offer me the challenge of creating something I've never done before. It’s always satisfying to take a piece of yarn and create something new from it. 
     

#WhatIsAHashtag

I was recently inspired by a series of convos I exchanged with Laura from Chicken Jungle during the Christmas in July event. (By the way, many thanks to Laura and all of the other dedicated  SPS Team shops that helped promote each other through treasuries and social networking during the sale.)

Laura and I discussed that we are both relative newcomers to the social networking scene and are constantly trying to learn more about effectively using different social platforms.

I shared with her, and would like to share with you, one of my most helpful discoveries, #hashtags.

What is a #hashtag?


In simple terms, a #hashtag is used to mark a keyword in your post/tweet.

Almost every social platform (Facebook, Google+, Twitter, Pinterest, Instagram Tumblr, Wanelo...) allows you to use #hashtags in your posts.

How do you use a #hashtag?


When you are writing your post/tweet simply put the # symbol before keywords. They can be in the middle of your post, or at the end. Just make sure there are #NoSpacesInYourHashtag.

So, if I were sharing a link to one of the roll-up crochet hook cases listed in my Etsy shop on Twitter, my tweet might look something like this:


(I like to include a picture of my item in my posts/tweets, too.)

You always want to use #hashtags that are relevant to the photo, link or message that you are posting.

Why should I use #hashtags?


Using #hashtags helps you reach a larger audience.

People often search social networks for a certain topic they are interested in whether it's #EntertainmentNews or #HandmadeEtsyItems.

During the cross-team adopt-a-shop, I promoted Lucky Lizzie's from the Etsy Christmas in July Team and used #EtsyCIJ in my Facebook post about her item.




The Etsy CIJ Team discovered my post through their search for #EtsyCIJ and left me a nice comment.

It's not unusual for people who discover your post/tweet through a #hashtag search to comment, favorite or repost/retweet what you have written or even start following you.

How many #hashtags should I use?


While there's no limit to how many #hashtags you can use in a post, most serious social networkers recommend using no more than 2-3 per tweet/post, but it's up to you.

How do I find #hashtags that might be relevant to my product?


It takes a little practice. One thing that's helpful is to brainstorm possible #hashtags and then do a search to see how many other posts/tweets have the same #hashtag and if they appeal to the audience that you are trying to reach.

Don't be afraid to try a variety of different #hashtags and don't get stuck in a rut and use the same #hashtag for every item you share. The goal is to reach new customers, so it's okay to experiment with different #hashtags.

I heart Chicken Jungle!


Thanks for inspiring me to write this post.



PRESENTED TO YOU BY OUR LEADER :


My name is Ellen and I LOVE to design and create things. I find it deeply satisfying to start with nothing more than an idea and finish with a tangible, beautiful, functional piece of work. I enjoy learning new techniques that I can incorporate into my creations. I practice a variety of different art forms, but find I always have at least one knit, crochet or sewing project in progress.

Boho Crochet Backpack Purse - Aqua, Light Teal