Monday, March 3, 2014

Seller of the Day - February 17 - 22

The SPST Shop of the Day is a daily thread in which team members promote the Shops of the Day by faving, tweeting, pinning, or by using other social medias. 

Members may be added to the Master List by participating in the thread at least 4 times during the week and posting their Shop name and link along with a brief description of your Shop. This is a great way to have your shop promoted and keep the cross-promoting going with our teammies. At the end of the week, I will create a Treasury with a few of the promoted items for the week to give you extra exposure to your shops! 

Enjoy!

Be sure to stop by and promote today's Seller of the Day! You could be it next week!

'SOTD February 17 - 22' by Amievoltaire

Meet Strategic Promotions for Success Teamies Seller of the Day and those who promoted them! Stop by this weeks game and play for your chance to be featured next week :<)

Faceted Peruvian Blue Opal and Sterling Silver Bracelet - BridgetsCollection
Faceted Peruvian Blue O...
$59
Easter Owl Tea Cozy/Owl Teapot Cosy/Owl Coffee Pot Cozy/owl teapot cover/owl teapot cosy/Bird Tea Cosy/French Press Coffee/Barn Owl/baby owl - Pamposh
Easter Owl Tea Cozy/Owl...
$14
Princess Necklace - Hand Stamped Sterling Silver Initial Necklace with Swarovski Birthstone Charm 14" or 16" - HARLEYStripes
Princess Necklace - Han...
$32
Vintage Blue Delft Mug Whale Hunt Tall Ship Scene, Nautical Collectible - northandsouthshabby
Vintage Blue Delft Mug ...
$17.99
Purple and Green Cut Devore Satin Scarf, Hand Painted Silk Scarf, Ready to Ship - RosyDaysScarves
Purple and Green Cut De...
$24.95
Layered wedding invitation with ribbon, simple and elegant - DEPOSIT for getting started - PaperLovePrints
Layered wedding invitat...
$100
Jewelry Box Wooden Trinket Holder Carved Rustic Celtic Design Wood Carving Handcarved Unique One Of A Kind - SticksNStonesGifts
Jewelry Box Wooden Trin...
$30
Nautical Chic Cluster Bracelet | Handmade Chunky Glass Pearl Beaded Casual Jewelry | Elegant Bridal Bridesmaid Wedding Bracelet - TheValetGirl
Nautical Chic Cluster B...
$23
Small Navy Chevron Makeup Bag - MeresCrafts
Small Navy Chevron Make...
$10
Slouchy knitted hat, baby beanie, cotton baby hat, cable knit hat - TinyLoveGifts
Slouchy knitted hat, ba...
$18
Handmade Hanji Paper Dangle Earrings OOAK Patchwork Blue Green Brown Hypoallergenic hooks Lightweight - HanjiNaty
Handmade Hanji Paper Da...
$12
Vintage Framed Print Nautical Sailboat Vintage Art PanchosPorch - PanchosPorch
Vintage Framed Print Na...
$12.5
Postcard 1948 Westport Bay on Lake Champlain - BarnshopAntiques
Postcard 1948 Westport ...
$3
Two Doves in a Birdbath - Quilted Wall Hanging - HANDMADE BY ME - KraftyGrannysHome
Two Doves in a Birdbath...
$44.5
All Occasion Card - Handmade Card - Blank Card - Starfish Card - Sand Dollar Card - Nautical Theme - PrettyByrdDesigns
All Occasion Card - Han...
$3.5
Cobalt Blue Morrocan Tiles Eyeglass or Sunglass Case Protective Padded Pouch Choose your Size - joliefemme
Cobalt Blue Morrocan Ti...
$8


Join us for great cross-promotion events and games :

 


PRESENTED TO YOU BY OUR LEADER: 

Hi, my name is Angela. I have a passion for fabric and clothing design. Its like making your own puzzles with vibrant colors, patterns and textiles :<)

Sunday, March 2, 2014

Photo Editing Basics

No matter what you are selling on Etsy, you want to make a great first impression with your item photos so people will stop by your shop to take a closer look at your products. After you stage your photo shoot and take pictures of your items you may be anxious to get your items listed right away. However investing a little bit of time to edit your pictures can help you get noticed.

The first thing you'll need is photo editing software. There are many great programs available in just about every price range. If you are new to photo editing and want a program that's simple, I recommend PhotoScape. Not only is it easy to use, it's free! (You can learn more about PhotoScape and how to download it on their web site www.photoscape.org.)


The editor in PhotoScape has a lot of useful features. You can do everything from resizing your pictures, to adjusting the colors. Let me show you a couple of quick ways you can do to make your good photos great!






Many thanks to Meirah for providing all of the unedited product photos for this tutorial. You can find these lovely fused glass creations and many more in her shop Home for Glass Lovers.


White Balance

Sometimes the whites in your photo don't look white but may have a bluish hue. It's easy to correct in PhotoScape by clicking the arrow next to the "Bright, Color" button and selecting "White Balance" from the pop up menu. Then you just click on an area of the background that should appear white. Look at the difference created by three mouse clicks.




Blurred Backgrounds

You may use a non-white background in your photos to add texture or evoke a mood. However, you don't want the background to take the focus away from your item. By clicking the "Tools" tab, you can choose an "Effects Brush" that allows you to paint over your photo and blur certain sections. If your photo appears a little darker than you'd like you can also click on the "Bright, Color" button to brighten things up a bit.





Bloom

If your photo has harsh shadows that detract from your item, the "Bloom" button creates an effect that not only brightens the picture but also softens the shadows.





Cropping and Resizing

Etsy allows you to upload five product photos for each listing. Of course your main picture will show the complete item, but it may also be helpful to crop a certain section of your picture so that you can highlight the details of your item. In this case I cropped the main picture of the jewelry set into two smaller photos, one of the necklace and one of the earrings.



Finally, if you are finding that your photos take a long time to upload when you are listing them, you may want to resize them. The recommended width of your pictures is 800-1000 pixels wide.

As you can see, photo editing doesn't have to be difficult. Each of the effects shown took less than two minutes to create and are an easy way to help you make a great first impression with your items!


* * * * * * * * * * * * * * * * * *

Check out some of our previous articles on photography :





PRESENTED TO YOU BY OUR LEADER :


My name is Ellen and I LOVE to design and create things. I find it deeply satisfying to start with nothing more than an idea and finish with a tangible, beautiful, functional piece of work. I enjoy learning new techniques that I can incorporate into my creations. I practice a variety of different art forms, but find I always have at least one knit, crochet or sewing project in progress.


Saturday, March 1, 2014

How To Use Twitter To Market Your Etsy Shop

There are many tools that you can use to promote your work and your Etsy shop.

Today, let's take a look at Twitter, a popular social media platform that can help you market your Etsy Shop successfully!



First of all: if you don't have a Twitter account I suggest getting one.  It's a free and easy way to promote your Etsy shop.  It doesn't take very long to set up a Twitter account; and you'll be ready to tweet in minutes.  If possible, I suggest using your shop name as your twitter name; that way it will be easy for your customers to find you on Twitter.

If you're just starting out on Twitter or have been Tweeting for a while here are some tips that you may find useful.



1.  LINK YOUR TWITTER ACCOUNT TO YOUR ETSY SHOP

This is a good way to gain more followers.  Anyone who visits your Etsy shop can follow your Twitter account with just a click of a button.  

Once you have your Twitter account linked, a "Follow" button will show up on your page just under your shop banner.

To link your account in Etsy go to Your Shop; Info & Appearance; and scroll down to the links section.  Click on Connect With Twitter; and follow the instructions in the pop up box.




You can also link your Twitter account to your other social media sites like Facebook.  To do this in your Twitter account go under Settings; Profile, and click on "Connect To Facebook".  

Connecting your Twitter account to your other social media allows your tweets to show up on those pages, which is a nice way to cross promote your shop.



2.  ADD PHOTOS TO YOUR PROFILE 

Select some of your best photos from your shop to showcase your work.  twitpic.com is a free app that makes uploading photos and videos to Twitter super fast and easy.


3. YOUR BIO

Let people know who you are.  Just remember that space is limited so stick to a few important facts.  Don't forget to add your shop's url. 


4.  WHAT TO TWEET

You can tweet directly from Etsy. With just a click of a button you can tweet your shop's listing; any listing on Etsy.  I sometimes like to add my own hashtags (see below for hashtag tips) when tweeting directly from Etsy.  You can also find the tweet button in treasuries.


Other ideas for tweets include :
  • Tweeting your shops coupon code, sales, specials, or new listings
  • How about driving word of mouth by tweeting  positive customer feedback
  • A behind the scenes picture of your business.  For example a picture of your work area, you making your craft, or a picture of your supplies.
  • RT (retweet) tweets from your favorite shops.  They may return the favor and RT one of your tweets.
  • Use Twitter to get feedback about your Etsy shop.  Example:  "What products would you like to see more of?"

For more ideas use these free templates provided by Twitter.  
All you have to do is fill in the blanks!

#Twixclusive If (number) RT this message you'll get (discount) off your next purchase until (date).

Still looking for that special something for (name of holiday)?  Here's some inspiration (link of item in your shop).

Just for our followers we're offering (discount).  Use code (coupon code) to redeem the offer.

We're loving the (product) from (shop name).   Check it out if you haven't already.

Here's a sneak peek of the latest (name of item).  Stay tuned!  ( Attach a picture of your item).





5.  SCHEDULING TWEETS

Another good tool is scheduling your tweets.  One of the benefits of scheduling your tweets ahead of time is you can tweet anytime with out being online.  Ever have days where you're too busy to get online?  Scheduling tweets ahead of time can eliminate that problem.  You can even tweet while you're sleeping. 

There are many good apps out there that you can use to schedule tweets.  Just be aware that not all apps or free; or some apps put limits on the free features.

Two good apps that I recommend checking out are:

You can also search Etsy's App Gallery for more Twitter Apps.


6.  HASHTAGS (#)

Hastags are  a word or group of words that are used for searching tweets.   Hastags can be used anywhere in the tweet.  To make a hashtag use the # symbol (shift and 3 on your keybord); followed by the word.  For example #love. 

Many teams on Etsy  have their own hashtags. The Strategic Promotion For Success Team's hashtag is #sps  or #spsteam.


I hope these tips were helpful.  For more great tips check out Twitter For Business .  You can even sign up for a newsletter to get  more Twitter tips in your inbox.


                          


Please Follow us on Twitter, Pinterest, and Facebook.








PRESENTED TO YOU BY OUR LEADER : 

Hi I'm Amy. In my shop I offer a variety of crocheted items and occasionally I list vintage crochet & knitting pattern books. I enjoy working on custom orders. My customers often come up with the best creative ideas; and sometimes offer me the challenge of creating something I've never done before. It’s always satisfying to take a piece of yarn and create something new from it.


   








                                                                                                                







Friday, February 28, 2014

Items Of The Hour For 2/23-3/1

Items Of The Hour is a weekly thread on the Strategic Promotion For Success Team. Each day 4 items are chosen to be promoted by the other team members.  The purpose of the thread is to bring in new views and hopefully some sales.

Shops can promote the 4 items any way they choose.  Team members can promote by adding the 4 items to their favorites, making a treasury,  sharing on Facebook, Twitter, Pinterest , other social media, and any other way they can think of.  Team members who have promoted the other shops have an increased chance of their shop being chosen for the next round.




'Items Of The Hour For 2/23-3/1 ' by amydscrochet

Items Of The Hour For 2/23-3/1


Murano glass and carnelian n...
$45

Extra Large Spa Girls Washcl...
$9.5

Monogram wedding invitation ...
$5.75

Copper wall art Lion art ant...
$93

Cupcake earrings handsculpte...
$12

Magic Spin Doily
$17

Drop Ceramic Stud Earrings D...
$11

Flower Ball Pinata. Pomander...
$65

Elephant Makeup Bag Medium i...
$15

Mint Green Mini Tote with LP...
$12

Womens boot socks, lace boot...
$16

Vintage Currier and Ives Ste...
$6.99

Petite Tree Of Life Necklace...
$22

Pink and Burgundy Chiffon,Ne...
$9

Monaco Blue girl dress elega...
$49

HALF OFF EVERYTHING Pink pap...
$3.98




Please Join Me Here:
                  Items Of The Hour


PRESENTED TO YOU BY OUR LEADER : 

Hi I'm Amy. In my shop I offer a variety of crocheted items and occasionally I list vintage crochet & knitting pattern books. I enjoy working on custom orders. My customers often come up with the best creative ideas; and sometimes offer me the challenge of creating something I've never done before. It’s always satisfying to take a piece of yarn and create something new from it.
   

Thursday, February 27, 2014

Meet our Team Members! -- Diana from Charmed Baubles N Beads

The SPS Team is an international team of artists, artisans and creators working together to promote their finest work!

Every week we are happy and proud to introduce a member of our outstanding team! They come from different backgrounds, countries, cultures and artistic horizons, but they all have one thing in common : they are driven, creative, dynamic, and dedicated to their Etsy business and to their team, SPST!

******************************************

Today we are so excited to introduce Diana, a witty and dynamic shop owner and craft lover! Diana opened her Etsy shop, called "Charmed Baubles N Beads", in January 2012.

In Diana's shop you will find a nice selection of "whimsical, funky jewelry just for fun" : bracelets, necklaces, earrings and lanyards, all handcrafted with love and passion by Diana.


Diana is the best person to tell us all about her shop, her journey into Etsy... and her hair color!



"Etsy is pretty smart. She knows there are lots and lots of us out here who don’t know word one about business. Yet we are, or aspire to be, artists or artisans. We want to share our creations, and yes, we don’t mind making some profit, too. I could never set up a shop like I now have without Etsy. 

And because Etsy shoulders so much of the burden of the business details, I have more time to create.


Unfortunately, I was late coming to the value of a team. I just didn’t see the point or the value in the team activities. That is until I encountered a team that is vital and progressive. Yes, I’m referring to SPST, Strategic Promotion for Success Team. Since I joined the team, I have begun to learn how this whole experience need not be a solitary one. There is a wonderful community of creative people out there. They are quirky, kind, serious, generous, colorful, and always interesting personalities. Working with them, the process becomes one of collegial effort. This means a lot to me. 


But, in the beginning, there was no team. There was just me.


I do love being a cottage industry


I was very anxious and worried about opening my shop. Loads of self-doubt dogged me. All these decisions about policies. How to set up the state tax for calculation. What should my shipping formula be? So I moved slowly and created the shop in January of 2012. But it was nothing but words. I really dragged my feet about adding content. At the same time, though, I was excited. 


My husband and I visited the Illinois Business Association with questions. They guided us through the registration process. 


if the government says I have
a business, it must be true!

I was a registered business! 


I now had a sales tax number! 

And even more, I had an opening date for my shop! 


We wanted to start at the beginning of a quarter and not have to hassle with submitting a state tax report for only a few weeks. 


April 1st. The start of a new quarter. The start of my real career as a businesswoman!


Throughout my odyssey into Etsy, all I could think was “Me?” 


In March I sent out a series of emails :


1st sent March 28

Subject: It’s coming!


Something new is coming Sunday April 1, 2012.

No foolin’!


2nd sent March 29

Subject: Are you ready for April 1, 2012


No more pipe dreams. 

The wait is almost over!


Last one on March 30, 2012

Subject: It’s almost time!


Colors sparkle,

Metal shines.

All combine to dazzle 

And delight you!

And there it was. My launch into the entrepreneurial world.



I don’t remember how many items I had on my “shelves” when I opened.


My first official shop sale was on April 29th. However, I did sell a few items to local people who didn’t go thru the shop to complete the purchase. Here’s a photo of me accepting cash payment for my first sale. 


And yes, my hair is pink. On purpose."


The payment for my first sale


Thank you Diana for your generosity and your irresistible story!

Visit Diana's shop today at www.etsy.com/shop/CharmedBaublesNBeads!


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If you are a member of the SPS Team and wish to be featured on our Team Blog in the series of articles 'Meet our Team Members' do not hesitate to contact our Leader, Natalie!


PRESENTED TO YOU BY OUR LEADER: 


 
My name is Natalie. I am a French-Canadian gal, but I live in South Korea. My passion is called "Hanji" : sumptuous Korean paper made of mulberry pulp. Hanji has been used for a thousand years in Korea to create decorative or ceremonial objects. For me, it is essential to offer useful and practical objects, that can enjoyed on a daily basis. Tissue cases, pen holders, jewelry, fridge magnets, hair accessories: let the beauty and unique character of Hanji paper make our everyday life objects irresistible!

   


www.etsy.com/shop/HanjiNaty

Follow Natalie's Blog For The Latest Updates To Her Shop

www.hanjinaty.com